Unigro accelerates their strategic data vision thanks to a customised data office
As Unigro was experiencing tough competition in the online consumer market, the mail-order company enlisted Tobania’s data team to help them construct a coherent data-driven approach to increase Unigro’s competitiveness. Initially, C-level stakeholders were gathered to outline a vision for a data roadmap. After an in-depth survey of internal stakeholders at Unigro, Tobania proposed to bundle Unigro’s existing capabilities into a transversal data and analytics team. With the support of Tobania, the team’s first deliverable was the refinement of the data roadmap and the optimisation of the new virtual team’s way of working. As such, this roadmap towards The Intelligent Data-Driven Organisation was delivered to achieve more efficient decision-making.